Late this summer came reports that G4 as we knew it would cease to exist and become like a sort of GQ version of SpikeTV. I speculated near the end that G4 mainstays X-Play and Attack of the Show would probably be maintained if they were to still have some tech-y programming airing at some point. Well, that speculation is no more as now comes news that X-Play and Attack of the Show will not be retained for the rebranding and will be cancelled. Former employees Adam Sessler and Kevin Pereira sent their farewells via Twitter, with G4 sending out newsletter thanking fans of the two shows. Some might not see this as a surprise considering where this network was going and what it will become next year. But seeing “X-Play” and “Cancelled” in the same sentence does sort of hurt a bit, especially when you take into account how long it’s been around. Same goes for anyone who liked Attack of the Show. To quote my colleague Hachi76, “It’s like seeing an old friend move away”. But deed is now done with all gaming content on G4 ceasing to exist.
Both shows will have their final episodes air and end this December.
We knew this day would come. We saw the beginning of the end with Adam Sessler And Kevin Pereira leaving the network earlier this year. We of course recounted the beginnings of the network in our recent podcast episode. According to a report from Variety, parent company NBC Universal is going to rebrand the network early next year to appeal to the “modern male.” According to the report, G4 is “undergoing a rebranding.. that could involve a name change and take G4 in a direction reminiscent of GQ.” In other words, it wants to go the route of Spike TV, but be more sophisticated about it. Not sure about the sophisticated part, but the guy route looks more plausible since… well go watch it now (if you have it) and see for yourself. It’s been going in that route since it decided to show more Cops and Cheaters and less games.
As we explained in the podcast, G4’s been in the middle of a massive identity crisis as of late with no good ending in sight. G4’s demise is rather reminiscent of the current struggles of print publications like GamePro and Nintendo Power since most gamers are getting their news and reviews online. While a videogame network like G4 would have a better time in getting more immediate news, it also had to compete with the gamers themselves since they’re most likely playing their games on the very TVs they watch G4 on. Couple this with much executive meddling on NBC Universal’s part when it bought the network, and this was just one big recipe for disaster. No word yet on what the fate of some of the hosts of G4’s own shows will be. They’ll probably be retained, but will stick out even more like a sore thumb once the rebranding is in effect. Some will remember G4 (and its compatriot Tech TV) as a time when the videogame medium was finally hitting the mainstream and becoming more legitimate. But with the network not being what it once was, some will see this as long time coming.
Something’s a-brewing over at G4, and man it ain’t pretty. While you can see just how bad things were getting just by looking at the programming line-up of G4, you just had to feel bad for the only shows left that showed an ounce of G4’s original intent. And then two weeks ago, long-time X-Play host and game content head honcho Adam Sessler announced that he was leaving the network, citing a contract dispute. An obvious sign that Sessler had enough of G4’s bullshit and corporate mismanagement. It became clear that looking at what G4 has become, the network wasn’t for him anymore, and now he’s finally called it quits.
And now two weeks later, Kevin Pereira, long-time co-host of Attack of the Show, is leaving the network as well. Pereira was one of the more hated personalities from G4 fans, largely for his douchiness and overly dry (lack of) humor. Regardless, he was one of the faces of G4 and looked to still fit in with G4’s changing image. And now he’s leaving too? Oh yeah, something’s definitely wrong over at G4. Pereira had taken to his personal blog to address the concerns fans are having over his departure. However, unlike Sessler, he doesn’t state why he’s leaving.
To some, the last veteran left on the network is Morgan Webb. I can’t help but feel like her departure won’t be too far off either.