Tag Archives: missed potiential

The Wii: A Tale of Innovation, Apathy, and (Corporate) Stupidity ~ Part 2

Note: anything regarding sales here refers to sales in the US.

What’s the basic idea of marketing? Do you show your product to people in hopes they buy it? Do you put neon signs and marching lights somewhere to get their attention? Do you dress it up in barely anything and question their marriage? Yes, yes, and… kinda, but yes. When you make something that you want people to see, you bet your ass you gotta whore it out like Grade A Booty. It’s deceptively simple, yet somewhat tricky to market your product. But in some ways, marketing a videogame is easier than the other mediums we have out there. With games, your audience will be either kids, adults, old people, “hardcore,” real hardcore, casual, or niche. Not much else to it. Next, it all comes down to what kind of product you’re selling. Hit the jump to see what went wrong with marketing on the Wii. Continue reading