Update: According to Dualshockers (via N4G), Square Enix has shot down rumors of rebranding, stating that both the Square Enix name and brand will remain as is. I’ll keep the original article up for your amusement.

Remember that epic merger that occurred at the turn of the millennium, where two of the largest rivals came together to become one Voltron of a conglomerate? If you say Nintendo and SEGA, give yourself a pat on the back ’cause that’s the wrong one. I’m of course talking about Squaresoft (Final Fantasy) and Enix (Dragon Quest) becoming Square Enix. Lots of things have happened since the merger, namely the departure of Squaresoft from EA, and the acquisition of Taito and Eidos, Well, since Square has more subsidiaries under its belt, having the name “Square Enix” is making less of an impact. And being called Square-Enix-Taito-Eidos is out of the question. So, according to a recent article by GotGame, Square Enix will be changing its name to Square in what may be an attempt to create a central family name, like Rockstar and all the other Rockstar branches. To some, this may bring back memories of old Square from the NES and SNES days. But this today’s Square is different from yesterday’s Square. We shall see if Square regains any of that old time quality with this re-branding.

Square Enix to Drop Enix [GotGame]